enchant (v.)

late 14c., literal ("practice sorcery or witchcraft on") and figurative ("delight in a high degree, charm, fascinate"), from Old French enchanter "bewitch, charm, cast a spell" (12c.), from Latin incantare "to enchant, fix a spell upon," from in- "upon, into" (from PIE root *en "in") + cantare "to sing" (from PIE root *kan- "to sing"). Or perhaps a back-formation from enchantment.