vogue (n.)

1570s, the vogue, "height of popularity or accepted fashion," from Middle French vogue "fashion, success;" also "drift, swaying motion (of a boat)" literally "a rowing," from Old French voguer "to row, sway, set sail" (15c.), probably from a Germanic source. Compare Old High German wagon "to float, fluctuate," literally "to balance oneself;" German Woge "wave, billow," wogen "fluctuate, float," from PIE root *wegh- "to go, move."

Perhaps the notion is of being "borne along on the waves of fashion." Italian voga "a rowing," Spanish boga "rowing," but colloquially "fashion, reputation" also probably are from the same Germanic source. Phrase in vogue "having a prominent place in popular fashion" first recorded 1643. The fashion magazine began publication in 1892.