majorette (n.)

"female baton-twirler," 1939, short for drum-majorette (1938), fem. of drum-major (1590s; see drum (n.)).

The perfect majorette is a pert, shapely, smiling extrovert, who loves big, noisy crowds and knows how to make those crowds love her. [Life magazine, Oct. 10, 1938]

(The article notes that the activity "has been going on for about six years now").